петак, 21. август 2015.

SEO - SEARCH ENGINE OPTIMIZATION

You have a web page or blog? You want to present your  work and get new customers, or

simply you enjoy writing and want people to see it? Or you want to make profit with your

webpage? All you need are visitors, more visitors. I want you to assist and provide you guidance

to the basics of SEO - SEARCH ENGINE OPTIMIZATION.



Search engine optimization is the main thing, if you want more visitors, recognition by the

search engines and a good listing of web site on the Internet.

SEO is all about getting free traffic from internet search engines, like Google, which is the most

popular web search engine on the world. Simply, your site must be visible on the internet and

recognized by the search engines. That is the way how you will get visitors. Also, there is a way

to follow the number of visitors for your website. There is one good service which can provide it

for you, it is Google Analytics. When we talk about your site or blog, there are certain rules that

will bring you more traffic.



When you start working on your webpage or blog you will ask yourself: There are more than a

billion websites on the Internet ... Who will  become a  visitor of my website?

Keep in mind that there is a 7 billion people one the Earth, and you are unique. There is more

than 1 billion websites on the internet – your can be unique. Keep in mind that you can always

be different from others, and keep in mind that your web site or blog can be above many of

other!



Let start. First step is a name for your webpage or blog. Name must stand out in the crowd of

other names. Be original, be unique. This is the basic HTML code to set names and descriptions

of web site:

<html>

<head>

<title>Name of your page</title>

<meta name="description=" content="Short description about your webpage ">

</head>

<body>

To make your Web site was more accessible  for  users who use certain words in a search

engines,  you will set up keywords with meta tags like in the following example:

Just after page title you will use this HTML code for meta tags:

  <meta name="keywords" content="Here you put keywords">

  <meta name="description" content=" Here you put description.">

 </head>

<body>



Meta tags will provide information about the web page, which can be used by search engines to

help categorize the page correctly. Avoid names which are common al like as numbers in zout

title. Avoid subdirectories (folders on your server) like  ".../dir1/dir2//dir2/dir4/dir5/dir6/page.html".

Make directory names as like as items in directories. Use unique description for every page.

URLs with words that are relevant to your site's content and structure will easier bring visitors.

Navigation of you webpage is very important for you visitors – make “easy to use” navigation

and your visitor will stay and come back to your webpage.



Site map  with links to all of the pages, or the most important pages (if you have hundreds or

thousands) on your site can be useful. Creating an Sitemap file for your site helps ensure that

search engines discover the pages on your site. Although Sitemaps are mainly used to improve

the index process of your website by search engines, they can be used to provide accessibility

to certain pages as well. For example, pages that are not accessible via your menus, can be

indexed by the search engine if you want. The Sitemap Protocol requires certain tags to be

present in your XML file in order to be properly recognized.

You will provide clickable text that users will see as a result of a link, and is placed within the

anchor tag <a href="..."></a>.  It is Anchor text. Suitable anchor text makes it easy to convey

the contents linked. Write text which is easy to read.  The anchor text you use for a link should

provide at least a basic idea of what the page linked to is about. You may usually think about

linking in terms of pointing to outside websites, but paying more attention to the anchor text

used for internal links can help users and Google to navigate your site better.



There needs to be variations in the text when one creates those blue-highlighted anchor text

links. The links on a page are what the search engine spiders follow in determining where they

are being led. The text used in the links are used in helping the search engines figure out what

the page it leads to is all about. Put key words in anchor text, (<a href="Your-home-

decoration.html"> Decoration For Your Home </a>

Design of your webpage is also important for keeping visitors. Time to time you must to provide some

changes by adding something new like new pictures, animations etc. Being original is quite ok, but

you can watch other sites and track trends in design. It is also important harmonious color

matching.



Pictures can be very useful to get visitors for your page, but search engines  don't really know

how to deal with pictures on your page unless you complete all the nitty-gritty details like title,

caption, alternate text, description. Be ethical though, don't use it as an opportunity to cram an

extra few keywords into the page as this will likely have a negative impact on your search

engine ranking. Some people search for what they are looking for via Google image search, if

your image is highly visible then your potential customers will likely visit your page.

Simply, he will click on “show me page” and he will see all what you have to offer. Remember

that many people search web using Google Images.

Animation will make your page design more attractive but avoid Flash  animation because

SEOs really don’t like Flash. Google doesn’t like Flash much either. Use java script if you need

to provide dynamic picture, and gif animation which is recognized by Google picture search.

Frames -  the simplest thing to do with frames is not to have them in the first place. Frames are

difficult for SEO recognition.



Promotion is last step, but very important. You need to promote your webpage or blog.  Be

careful with this because there are a number of sites that do not provide adequate service. You

need a site which will provide you services such as traffic exchange and banner exchange and

various innovations that will improve traffic of your webpage, blog or page on social network.

Let see:

1. Pick a Good Domain Name

2. Pick a Good Web Hosting Company

3. Set up your Meta Tags

4. Set up your <Title> Tag

5. Set up your Meta Description Tag

6. Put Key Words in Headings

7. Use Key Words in Your Text

8. Put Key Words in Anchor Tags

9. PROMOTE YOU WEBSITE, OR BLOG !